The Power of Trade Shows
Trade Shows remain one of the most profitable business-to-business (B2B) marketing strategies. The potential of sales from trade shows are much higher than a traditional approach, with a recorded 82% of attendees being directly involved in the decision making process. Trade show attendees have also expressed how positive these events have been on their future purchasing decisions.
If you are investing thousands of pounds appearing at a trade convention, sending experts and the best of the sales team to boost your brand's presence and close those sales, you have to ensure that this is going to a success with a positive ROI. Ensure your event materials arrive on time and in great condition.
Store, Customise & Manage Your Event Materials
Store your trade show booth and giveaways in our own warehouse in Basingstoke, manage orders for your multiple shows using our web portal, print collateral on-demand, and then track available inventory and shipments. Your PDI marketing portal, combined our warehouse and print services, ensures that everything you need will arrive on time and in great condition, making your trade show easier to manage.
When the event is over, you need to make sure it is easy to get event materials back into inventory where they can be used again. Ensuring the items are returned easily and efficiently ensures quick turnaround and reduces the need for larger quantity stock holding.
For trade show and events, PDI will manage and procure these materials:
Pop-up banners
Table drapes
Printed brochures
Promotional items
Signage.
In addition, we'll help you manage all the "ins and outs" of your materials
Online ordering
Shipping (following freight, weight and size rules for efficiency and cost control)
Returns - We supply the return shipping labels and remind staff to send the items back
Set up and quality check all items when they are returned (we even go to the dry cleaners).
We also provide real-time inventory management so you'll always know what is available and what items are out at a show:
What is in stock?
What is in the field?
Who has the items and when they are scheduled to be returned.
Dedicated Customer Support
With PDI, you are never on your own. We provide a dedicated customer support representative (CSR) to your account. Your CSR will be an extension of your marketing team, providing support to you directly and to your sales team members in the field.
Promotional Giveaways
When you are looking to make a lasting impression, the answer is with promotional products. A brochure is filled with helpful information, but a gift that is going to sit on their desk will keep your brand at the forefront of their minds.
The idea is to leave an impression, as positive an image as possible, and promotional gift experts continually fight over the best thing to hand out. Some argue in business it's essential to hand out pens, especially since everyone else does it. We at PDI understand that by handing out unique and essentially fun gifts, you are much more likely to make that personal connection that every salesman knows is key to landing the sale.
